Here are 5 simple 30 second commercial scripts your human voice actor or AI voice avatar can model to generate businesses fast. It can be spoken words or it can just be a video.
Are You Mostly Looking For…
6 Secrets To Make a 30 Second Commercial Script Feel Memorable
Making a memorable commercial is an art, and there isn't set rules to follow. To craft something good, please take these following into consideration.
note: A simple 30 second long script doesn't have to be 30 second worth of word content. The format typically follows
Problem > Solution > Benefit > Call to action (Problem Agitate Solution Framework)
Brevity: Because the ad is only 30 seconds long, it forces the copywriter to be concise and to the point, which can make the ad more impactful and memorable. Sometimes let the video do all the taking.
Use The Right Voice: Not everyone has the voice for ad. Picking the right voice has an huge impact
Use of music and good visuals: The right sound effects and footage can help make an ad more memorable by creating an emotional connection with the listener.
Use of slogans or catchphrases: A memorable phrase or slogan can stick in the listener's mind and make the ad more memorable.
Use of humor or storytelling : Humor and storytelling can create a more engaging ad that listeners will remember.
Targeting specific audience: Advertisers use demographics to target specific audience, this way they can create ads that are more relatable and memorable to the people they want to reach.
5 Examples
"Are you tired of constantly having to buy new razors? Introducing the new and improved laser hair removal system. Say goodbye to the hassle of shaving and waxing and hello to silky smooth skin. Try it now and see the difference for yourself.
Copywriting elements include:
- Addressing the pain point of constantly having to buy new razors
- Presenting a new solution
- Benefit of the product
- Call to action
"Need a boost of energy to get through the day? Try our new line of all-natural energy drinks. Made with only the best ingredients, our drinks will give you the energy you need to tackle any task. Try it now and taste the difference.
Copywriting elements include:
- Stating the problem (Feeling tired?)
- Presenting a new solution (Introducing all natural energy drink)
- Benefit of the product (Gives you energy to tackle any task)
- Call to action to try it now
"Do you want to improve your home security? Try our new line of smart security cameras. With remote access and real-time notifications, you'll always know what's happening at your home. Order now and feel safe and secure in your own home.
Copywriting elements include:
- Stating the problem (Home doesn't feel secure?)
- Presenting a new solution (Try remote access with real time notification)
- Benefit of the product (Users know exactly what's going on at home)
- Call to action to buy the product
"Are you tired of dealing with aches and pains? Our new line of CBD products can help. From tinctures to topicals, our products are made with the highest quality CBD and can help relieve pain, reduce anxiety and improve overall well-being. Try it now and feel the difference.
Copywriting elements include:
- Stating the problem (Tired dealing with aches?)
- Presenting a new product (Try CBD to relive pain)
- Benefit of the product (Relieve pain and anxiety)
- Call to action to buy
"Want to make your home more energy efficient? Try our new line of smart thermostats. With the ability to control your home's temperature from your phone and learn your schedule, you'll save money on your energy bill and live in a more comfortable home. Order now and start saving today."
Copywriting elements include:
- Presenting the problem (Lacks home energy efficiency)
- Presenting a new product (Control temperature with a phone app)
- Benefit of the product (Save money on energy bill)
- Call to action to install
Read related content: Creating tourism ad script
