How To Make Killer Infomercial Script That Sells

Making a killer infomercial script can make your product videos engaging and convert sales. This guide will go over how to structure the script and ways to deliver it if you don't have the right voice actor.

The Purpose Of Infomercial Video

An infomercial refers to a long-form video advertisement that is intended to pitch a product and have a clear call to action at the end of the video.

It can be useful to sell your product or affiliate products.

The purpose of an infomercial video is to sell with very clear and straightforward communication. The script of your infomercial script must do the job of invisible selling and also get the viewers to actually sell the product to themselves without pushing the sale.

If you're looking for a way to get your product noticed, the old tactics might work. But many people today won't fall for the tricks if the content just sucks

Steps To Create An Infomercial Video Script

clickfunnel epiphany bridge script

Referenced ClickFunnel's Epiphany Funnel Script

Please check out JasperAI below to use different script templates to draft your script

Informational videos are a fantastic way to show what your product or service has in store for potential customers. 

Before starting the informercial video script, please research the following facts:

  • Identify target audience
  • Highlight pain points while using other products
  • Highlight the key benefits of the product and its unique selling proposition
  • Gather a list of actual testimonials to show some authority and trust
  • Gather no BS product demonstration footage
  • Draft the script and make sure everything said gets to the point without a lot of waste
  • Draft an attention grabbing hook within the first 2 sentences
  • Design the script in a story telling format that people can relate to
  • Do a good job creating the video to go with the script
  • Present irresistible offer (If there is any)

Use Highest Quality Commercial Voices To Present Infomercial Videos

If you don't have access to a professional voice actor for your infomercial videos, you can use AI voice avatar to present your script.

Most programs offer more than 30+ languages and over 150+ voice profiles to bring your informercial script to life!

murf french
murf ai voice ad

We highly recommend using a paid text to speech program to speak the script with the best commercial voice (Murf or DescriptAI are highly recommended)

Free text to speech apps are great, but the voice quality is not good enough for infomercial videos that suppose to drive sales.

Software To Help Generate Infomercial Video Script

jasper ai

Jasper AI is the best script generator software to help the script creator write what to say in the script. If writer's block is slowing your script writing down, Jasper AI is absolutely a great tool to try.

Things To Avoid

  • Avoid presenting the product like a linear fashion, example: Hi, I'm XYZ, I'm here to introduce the new Product A... / Start with a strong message like: "The new Product A is the latest technology to solve [Problem], and [Highlight the ultimate benefits of the product]
  • Saying a lot of things as filler, but actually doesn't say much about what the product can solve people's problem
  • Avoid over-explaining with words, while visual and audio elements can quickly get the point across
  • Not turning the script into a storytelling format, which leads to boring content similar to an random product video on the internet
  • Great script, but without great product demo videos to go with it.