Creating ads with text to speech software is simple and fast. However, the most challenging part is coming up with well written copy for the AI avatar.
This guide will go over a couple resources and tools you can use.
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What Makes A Good Ad
A good direct response ad that sells involves good quality video (Doesn't have to be crazy), and spoken words that get people to take action.
Not everyone that sees the ad will take action, but your job is to only speak to the people you want to target.
Text to speech can help create the voiceover for the ad, but there is limitation if the messaging is wrong
Text To Speech Ads without using your own voice are great for video ad formats like:
- Animation
- Video sales letter
- Lead generation
- Product demo
- Story telling
- Game trailer
- Product sneak peak
1st Step - Create The Ad Script
Creating the best video ad script starts with knowing your audience, knowing exactly what they want, and put it the right front of them. This is a copywriting skillsets that all marketers need to master.
Depending on where they are in the customer journey, what's being communicated in the ad matters a lot more than the visuals.
- Do you want them to call a phone number?
- Do you want them to visit a store or website?
- Do you want to convince them Product D is better than Product A, and go buy it?
- Do you want them to join a group?
- Do you want them to buy tickets?
- Do you want them to receive brand awareness?
Your message must be clear, memorable, and get people to take action in a very short amount of time.
2nd Step - Convert Ad Text Script To Speech File
Once the ad script is completed, pick a good AI voice avatar to present the ad. The best text to speech software that features powerful ad voices are:
- Descript
- Murf
- WellSaid
Recommendations
We highly recommend checking out ClickFunnel's Funnel Script to generate what to say in the ad.
JasperAI is a great tool to come up with what to say, and you can use it as a reference to create your ad script.
3rd Step - Create The Ad Video With AI Voiceover
We highly recommend using Descript or Murf to create the Ad script first, then match the video to the ad script.
Descript Storyboard software can break up the script, and the editor can quickly drag relevant B roll footage to the right part of the script. In the past, editors who use traditional video editing methods will take a long time to cut the footage and match the voiceover.
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Review The Ad
Once the video is done, review it and examine the following:
- Make sure the ad clearly targets the audience you want
- Make sure the call to action is clearly presented in the video
- Make sure the ad gets to the point and clearly communicate the marketing message without getting off topic
- Make sure the ad isn't saying too much or too little based on the context of the ad
Ultimately, the ad has to be tested to see what works and what doesn't. There are many psychological triggers involved to create an ad that sticks in people's mind.
AI text to speech technology allows many creators to make video ad without using their own voice to market their product or services.
Be creative!